de beers engagement rings history – 20% OFF SALE

De Beers is a company that has been at the forefront of the diamond industry for more than a century. Founded in 1888 by diamond merchant Cecil Rhodes, the company has a rich history when it comes to engagement rings.

The De Beers story began in South Africa, where the company was the first to mine diamonds in the Kimberley area. For more than a century, the company has been the largest supplier of diamonds in the world, controlling more than 80% of the global diamond market.

In the early 1900s, De Beers began to focus on the marketing of diamonds, launching the iconic slogan “A diamond is forever” in 1947. This campaign helped to popularize the idea of diamond engagement rings and solidify the tradition of diamond engagement rings.

Today, De Beers is still at the forefront of the diamond industry and offers a wide range of engagement rings. From classic solitaires to modern designs, De Beers has an engagement ring for every taste and budget. The company also offers a range of services such as jewellery repair, engraving and custom design.

De Beers has been a leader in the diamond industry for more than a century and its engagement rings continue to be a popular choice for couples who are looking for a timeless piece of jewellery for their special day. With its iconic slogan and range of quality designs, De Beers is the perfect choice for couples looking for an engagement ring that will last a lifetime.

Frequently Asked Questions

FAQ 1: When was De Beers founded?
Answer: De Beers was founded in 1888 by Cecil Rhodes and Charles Rudd.