de beers diamond engagement rings history

The storied history of De Beers Diamond Engagement Rings dates back to 1888. Founded by the De Beers brothers, Cecil and Harry, the company has a long and respected history in the diamond industry. For more than 130 years, the company has been crafting beautiful diamond engagement rings, and today, they are one of the most recognizable names in the industry.

Originally founded to mine and market diamonds, De Beers soon became a leader in the diamond jewelry market. In the early 1900s, they began marketing diamond engagement rings, and by the 1940s, the company had become a major player in the industry. They were the first to introduce the concept of the “four Cs” which are cut, clarity, carat, and color. They also were the first company to introduce the concept of the “eternity ring”, a ring with a diamond encircling the finger, symbolizing the eternity of marriage.

The company has been a major force in the diamond industry over the years, and they are credited with creating the “diamond engagement ring” as we know it today. In the 1940s, De Beers launched an advertising campaign that featured the slogan “A Diamond Is Forever”. This slogan has become so iconic, it is now synonymous with the idea of a diamond engagement ring.

Today, De Beers is still one of the leading names in diamond engagement rings. They offer a wide variety of styles and settings, from classic solitaires to modern designs. De Beers also offers a unique “Forevermark” diamond, which is certified to be the highest quality and most beautiful diamond available.

The history of De Beers Diamond Engagement Rings is a long and storied one, and the company is still one of the leading names in the industry. From their innovative marketing campaigns to their high-quality diamonds, De Beers is one of the most respected and recognizable names in the world of diamonds.

Frequently Asked Questions

FAQ 1: What is the history of De Beers diamonds?
Answer: The De Beers diamond company has a long and illustrious history that dates back to 1888. Founded by Cecil Rhodes and Charles Rudd, the company has been at the forefront of the diamond industry for over 130 years. During this time, it has become the world’s leading diamond company, controlling the majority of the global diamond market. De Beers has been instrumental in establishing the diamond as a symbol of love and commitment, and has helped to create the diamond engagement ring tradition.

FAQ 2: How do De Beers diamonds stay so sparkly?
Answer: De Beers diamonds are cut and polished in accordance with their high standards to ensure that they sparkle and shine. The diamonds are cut to create a symmetrical shape that maximizes their brilliance and allows them to reflect light in the most beautiful way. De Beers also uses only the highest quality of materials to ensure that the diamonds stay as sparkly and beautiful as the day they were cut.

FAQ 3: Where do De Beers diamonds come from?
Answer: De Beers diamonds are sourced from mines all over the world, including in South Africa, Botswana, Namibia, Canada, Australia, and other countries. The company is committed to ethical sourcing and only works with suppliers that comply with the Kimberley Process, ensuring that the diamonds are conflict-free.

FAQ 4: Are De Beers diamonds conflict-free?
Answer: Yes, De Beers diamonds are conflict-free. The company only works with suppliers that comply with the Kimberley Process, which ensures that the diamonds are sourced from conflict-free areas. De Beers has a long-standing commitment to ethical sourcing and has a zero-tolerance policy when it comes to conflict diamonds.

FAQ 5: What is the best way to care for De Beers diamonds?
Answer: De Beers diamonds should be cleaned regularly to maintain their sparkle and shine. The best way to clean your diamonds is with a soft, lint-free cloth and mild soapy water. Be sure to rinse the diamonds thoroughly afterwards and dry with a soft cloth. Avoid using harsh chemicals, as these can damage the diamonds. It is also important to store your diamonds in a dry, secure place and keep them away from extreme temperatures and direct sunlight.